Manhattan Research offers syndicated consumer research studies focusing on consumer health, information seeking, use of online resources for health information, medication compliance, and more. Our research helps leading pharmaceutical companies identify and analyze the behavior, attitudes and demographics of the consumer population and understand how consumers manage their health and make treatment decisions relating to pharmacotherapy for their condition.

Manhattan Research specializes in understanding the unique characteristics of the asthma patient population, with research, statistics, and trends in topics such as use of online pharmaceutical information resources, impact of DTC advertising, motivation to seek treatment, asthma medication compliance, health information seeking along the treatment continuum, the role of pharmaceutical company trust, use of pharmaceutical corporate and Rx product websites, insurance coverage, demographics, market sizing and more.

Successful consumer marketing strategies require a keen understanding of the unique characteristics of each population. Manhattan Research helps companies answer the following questions:

Understanding Asthma Patients

• How many people suffer from asthma?

• What percent of patients who have been diagnosed with asthma take medication?

• Are asthma patients compliant with their treatment? How many doses do they typically miss?

• Are asthma patients interested in disease management programs?

• What is the demographic profile of the typical individual who has been diagnosed with asthma?

Pharmaceutical Information Seeking of Asthma Patients

• What percentage of asthma patients are online?

• How often does the average asthma patient use the Internet?

• Is the Internet used to research pharmaceutical products or asthma treatments?

• Which websites are asthma patients visiting?

• Are asthma patients interested in compliance programs?

• Do patients talk to their doctor about treatment options as a result of ads they see in magazines, on television, or on the Internet?

• Are consumers visiting the Internet as a result of DTC advertisements?

• Are asthma patients taking asthma screening tests online?